WATCH THE 'JOURNEY TO CALM'

Seven in 10 Brits (73%) have experienced heightened levels of unease over the past 18 months with two-thirds struggling to describe how they’re feeling to friends, family or work colleagues.

Provacan CBD, together with artist Nathan Wyburn have created a bespoke, crowd-sourced piece of artwork that showcases the transition from unease to calm to ease the ‘unexplained burden of these feelings’ and help others understand what these moments of unrest feel like.

 

Over 1,000 Brits voted for the specific colours and textures that described their feelings of stress, unease and calm to help Nathan create an immersive artwork for others to use. The artwork took 7 hours to complete and incorporates traditional and non-traditional materials.

 

 #ArtofProvacan brings to life hard to express feelings and showcases Nathan’s personal Journey to Calm.

ABOUT OUR ARTIST

Britain’s Got Talent Nathan Wyburn is a Welsh artist that brings to life his feelings through the medium of art. 
 
Nathan has created four canvases for Provacan to visualise the transition from unease to calm to help those who suffer share how they feel with friends and family. 
CANVAS #1 PRESSURE
Brits voted grey and black as colours they associated with their feelings over the last 18 months. The dark charcoal drawing embedded with rough textures bring to life feelings of unease and knotted thoughts, with the use of nails and cassette tape.
CANVAS #2 LONELINESS
Brits voted red and blue as colours that represent feelings of unease and stress. If you look carefully, you will see Nathan has painted figure curled up with their duvet and laptop in their bedroom, with the use of kitchen sponges and scourers.
CANVAS #3 HOPE
Brits voted circles as triggering as a result canvas 3 shows a figure walking towards the light at the end of the tunnel symbolising hope. Yellow and green tones with spotlights represent a feeling of warmth, openess and light, with the use of bottle tops, sponges and fairy liquid.
CANVAS #4 CALM
Nathan paints a relaxed figure on a black canvas in Provacan suncream – with the aim for the smell of suncream to remind people of holidays or happy memories. Cotton Wool was also used within the painting to represent comfort and feeling free.

WHY WE DECIDED TO EMBARK ON THIS MISSION

Provacan is cannabis healthcare company CiiTECH’s flagship CBD brand. We believe in creating the highest quality CBD products, using the knowledge of market-leading research to give you the purest CBD available in the UK. Provacan CBD products are produced to the highest standard, creating a natural and ultra-pure product.

 

We’re dedicated to making sure our customers feel they’re supported in their day-to-day wellness which is why the Art of Provacan campaign is very special to us. 

 

“Teaming up with Nathan for this special project has taught us a lot about the visual expression of stress, unease and worry and we love the fact that he used Provacan while creating the artwork and also used some of the products in the artworks themselves.” says CiiTECH CEO Clifton Flack

LET’S GET TALKING & SHARING

We hope that our #ArtofProvacan project in partnership with Nathan Wyburn will help you and others to understand and communicate your own Journey to Calm.

 

We’d love to hear your thoughts and opinions about our Journey to Calm artwork and how it has impacted you or someone you know.

 

Watch Nathan Wyburn’s Journey to Calm film on our YouTube Channel (link to YouTube)

Search google for Provacan CBD to find out more.

JOIN THE JOURNEY TO CALM

Get ready with your artwork! Sign up to our newsletter and follow the journey to calm. Receive updates and notifications on when you can share your artwork for a chance to win and be featured alongside Nathan.

JOIN THE JOURNEY TO CALM

Get ready with your artwork!

Sign up to follow the Journey to Calm  project and receive updates. Soon you’ll be able to show your artwork alongside Nathan.